Digital Marketing Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Learn how to develop a digital marketing strategy that creates awareness, promotes engagement & converts sales!
Facebook Marketing Marketing on Facebook can help you efficiently reach all of the people who matter most. Learn all the Facebook advertising tips and marketing tricks you need to succeed on the world’s most popular social network!
Google AdWords Learn how to advertise locally and attract customers with the products that they’re searching for the very moment they’re searching on Google for the things you offer!
Building your website Your web site reflects you as a business owner and professional. Launching an awesome web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience! Your web site is visible in almost every country around the world, so in this seminar learn how to expand your potential client base by millions.
SAP As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. Its innovations enable approximately 300,000 customers worldwide to work together more efficiently and use business insight more effectively. SAP helps organizations of all sizes and industries overcome the complexities that plague our businesses, our jobs, and our lives. With Run Simple as their operating principle, SAP’s nearly 77,000 employees focus on a singular purpose that inspires us every day: To help the world run better and improve people’s lives.
Oracle is leading the charge to a cloud-centric enterprise world, with native cloud applications and a powerful public cloud business model. Learn how Oracle’s vision can accelerate your business!
Invest in software, choosing the right solution for your business. Consider not only what your business requirements are now, but also what your business will need in the future and how software can help it adapt to the changes and grow.
Start Up School
IDEA The establishment of the IDEA Programme was announced on the 28th of May 2015 by the Bank of Cyprus together with the CIIM (Cyprus International Institute of Management). The IDEA is a new office area that offers support to start-ups with free accommodation, support, training and advice in order to become self-sustainable in the market. IDEA’s aim is to help young businesses and entrepreneurs flourish and thrive, to enhance and support the entrepreneurial spirit and culture of innovation in Cyprus and to help grow the eco-system of innovation in Cyprus.
Shellify Shellify’s mission is to empower entrepreneurs by providing them with the necessary tools and resources in order to help them achieve their dreams of creating a wonderful, more sustainable companies and eventually change the world.
The Tutorial Gate is an online tutorial for all levels of education. The Tutorial Gate supports the efforts of students to achieve their goals, implementing the most modern teaching methods combined with highly qualified teachers. With cheaper tuition, the Tutorial Gate aims to provide equal opportunities in education.
The Future of Banking in Cyprus – CEOs of the major Cypriot Banks outline their vision for the future. The Banking Forum is a significant gathering of professionals in financial services that provided a unique opportunity for people involved in banking to explore the hot issues, discuss the new trends and benefit from the knowledge and experience of top experts in the industry.
Banks must move with the times if they are to provide the products, services and experiences that today’s customers demand. Technological, economic, political and social change has altered the financial landscape forever. Banks that do not innovate, evolve and improve will lose out to more versatile and adaptive competitors. Banks have to reinvent themselves and their customer offerings if they are to survive and, ultimately, thrive.
A loan in or near default. According to the International Monetary Fund, a non-performing loan is any loan in which:interest and principal payments are more than 90 days overdue; or more than 90 days’ worth of interest has been refinanced, capitalized, or delayed by agreement; or payments are less than 90 days overdue but are no longeranticipated.
Standard and Specialised solutions. In the majority of cases (>50%) standard restructurings are sufficient. For more complex cases specialized solutions are developed on a case by case basis.
Organizations have objectives at strategic, tactical and operational levels – anything that makes achieving these objectives uncertain is a risk.
Insurance is a contractual relationship that exists when one party (the insurer) for a consideration (the premium) agrees to reimburse another party (the insured) for loss to a specified subject (the risk) caused by designated contingencies (hazards or perils).
Insurance coverage is available for every conceivable risk your business might face. Cost and amount of coverage of policies vary among insurers. Business owners purchase general liability insurance to cover legal hassles due to accident, injuries and claims of negligence. These policies protect against payments as the result of bodily injury, property damage, medical expenses, libel, slander, the cost of defending lawsuits, and settlement bonds or judgments required during an appeal procedure.
The following subjects will be discussed: General Liability Insurance, Product Liability Insurance, Professional Liability Insurance and Commercial Property Insurance.
Cyprus, with an area of 9251 sq km and coordinates at 35 N and 33 E, lies at the crossroads of Europe, Africa and Asia at the crux of the busy shipping and air routes linking the three continents. Cyprus provides a complete value proposition with its tax system, quality of life, strategic location, level of services and many more.
The investment climate in Egypt has witnessed major legislative and institutional reforms, with a tangible impact on both the level of domestic investments, as well as inflows of foreign direct investment (FDI).Diversity is a key strength in the Egyptian economy where growth is driven by many sectors, both conventional and unconventional. This enhances the economy’s ability to absorb internal as well as external shocks. It also presents multiple opportunities for investors across many sectors.
The tourism market is one of the largest economic sectors in Cyprus and has experienced substantial growth over the last five years, with tourists averaging around 2,315 million per year. Throughout the global financial crisis, tourism has remained economically robust and the only commercial sector in Cyprus to see continuous growth. Cyprus tourism in Cyprus is ready to play a leading role in the region’s economic recovery.
“Business Abroad” series
Cyprus is a small country at the meeting point of the three old continents, Europe, Asia and Africa. Its importance in doing business is mainly arising from its potential for beneficial international tax planning. This is due to a combination of factors, including:
– The “user friendliness” and practically zero tax status of the Cyprus Holding Company
– Membership of the EU
– Wide network of Treaties for the Avoidance of Double Taxation
– Absence of withholding taxes on dividends, interest or royalties paid from Cyprus
– Low corporation tax rate on operating profits
– Exemption from tax of many types of income
– Tax incentives
Cyprus is not a tax haven. It has strict rules in relation to accounting, audit and tax compliance and is implementing rigorous anti-money laundering measures. International business prepared to accept and comply with these requirements may derive significant benefits in terms of overall reduction of the tax burden
With its population of 85 million, Egypt is an attractive market for U.S. firms thanks to its unique mix of demographics and commercial links to the broader world, strategic location and a demonstrated ability to innovate and compete in global markets. The U.S. Embassy in Cairo looks forward to supporting U.S. firms as they seek business, trade and investment opportunities in Egypt’s growing economy.
Egypt is an important strategic partner and the United States continues to engage with Egypt on our mutually shared interests including strong commercial ties. With a population of over 88 million and a GDP of USD 272 billion there are solid opportunities for U.S. firms in the medium-to-long term. Egypt’s strategic location offers companies a platform for their commercial activities into the Middle East and Africa.
Greece is a European Union (EU) member state with easy access to south east Europe, the Middle East and countries around the Black Sea. A major public sector privatisation programme and public sector restructuring is currently underway. Strengths of the Greek market include over 20 million tourists every year, low labour costs, highly educated and skilled workforce and strong entrepreneurial tradition. Challenges include issues arising from the Greek sovereign debt crisis, bureaucracy, inconsistent and non business friendly taxation system and reduced consumer purchasing power.
General Business topics
This seminar will help you understand how to develop an organizational culture, create organizational climate and establish a solid leadership foundation. Also, how to adopt leadership principles and practices to help you share your organizational vision, minimize your day-to-day tasks and afford you time to seek new business opportunities. Additionally, it will help you understand the importance of staff development and its impact on productivity, retention, and small business growth. You will find out how to identify small strategies of business that make a big difference in profitability and how to explode your business by learning to generate more leads, convert leads into sales, and increase profits. Finally, you will learn how to develop effective marketing strategies and advertising techniques for quick results and how to apply the concepts discussed in the presentation materials, in order to obtain maximum growth and efficiency.
A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals.
“… a good business plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure.”
Business plans are decision-making tools. The content and format of the business plan is determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan
Buying and selling a business is a difficult and complex process. Without professional help you may lose a lot of money during the negotiations and you may engage in lengthy litigation. Here are six steps we suggest you to follow: 1. Create your team 2. Assess your business correctly 3. Prepare a complete set of information for potential buyers 4. Reach potential buyers 5. Negotiate professionally 6. Seal the deal quickly …And then you may enjoy your vacation and rest!
Tax planning involves conceiving of and implementing various strategies in order to minimize the amount of taxes paid for a given period. For a small business, minimizing the tax liability can provide more money for expenses, investment, or growth. In this way, tax planning can be a source of working capital. According to The Entrepreneur Magazine Small Business Advisor, two basic rules apply to tax planning. First, a small business should never incur additional expenses only to gain a tax deduction. While purchasing necessary equipment prior to the end of the tax year can be a valuable tax planning strategy, making unnecessary purchases is not recommended. Second, a small business should always attempt to defer taxes when possible. Deferring taxes enables the business to use that money interest-free, and sometimes even earn interest on it, until the next time taxes are due. Read more